Global Trade Rules Are Upgrading — Is Your Business Ready? Global trade is shifting from a “market logic” to a “rules-based logic.” What businesses truly need to focus on is not merely the direction of new government policies,but the continuously rising legal standards and compliance thresholds. In the future, what will be scarce is not opportunity —but compliance capability. FTA Is No Longer Just About “Lower Tariffs” If the Thailand–European Union Free Trade Agreement (Thai